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Online Marketing For Paving Companies

The days of relying on the Yellow Pages to advertise your business are behind us. For most paving companies that we speak to, they’ve been relying on word of mouth referrals and radio/television advertising for years – but they’ve stopped seeing the amount of incoming leads that they need to keep their business growing. This is where online marketing for paving companies comes in. 

The average person spends over two hours online every day using social media and other websites. This means that if you properly leverage those sites and their marketing capabilities, you can get in front of right customers on multiple channels to increase your visibility to them – and ultimately increase the chances that they’ll call you when they need your paving services. 

To leverage all of the options for online marketing for paving companies, it’s important to do the proper research upfront. This means that you need to fully understand not only your own business, but also your competitors. When you complete proper competitive analysis, you’re likely to find out exactly where the opportunities for marketing your paving company are. 

No matter which type of asphalt marketing you do, you have to have proper tracking in place. If you aren’t tracking all of the leads, calls, and clicks that are coming to your site as a result of your marketing efforts, you won’t be able to adjust your efforts to get the most out of your marketing dollars. 

We have a number of tools we use to drive exclusive, highly qualified leads to our Paving Clients, but let me cover a few of the most effective ones:

The days of relying on the Yellow Pages to advertise your business are behind us. For most paving companies that we speak to, they’ve been relying on word of mouth referrals and radio/television advertising for years – but they’ve stopped seeing the amount of incoming leads that they need to keep their business growing. This is where online marketing for paving companies comes in. 

The average person spends over two hours online every day using social media and other websites. This means that if you properly leverage those sites and their marketing capabilities, you can get in front of right customers on multiple channels to increase your visibility to them – and ultimately increase the chances that they’ll call you when they need your paving services. 

To leverage all of the options for online marketing for paving companies, it’s important to do the proper research upfront. This means that you need to fully understand not only your own business, but also your competitors. When you complete proper competitive analysis, you’re likely to find out exactly where the opportunities for marketing your paving company are. 

No matter which type of asphalt marketing you do, you have to have proper tracking in place. If you aren’t tracking all of the leads, calls, and clicks that are coming to your site as a result of your marketing efforts, you won’t be able to adjust your efforts to get the most out of your marketing dollars. 

We have a number of tools we use to drive exclusive, highly qualified leads to our Paving Clients, but let me cover a few of the most effective ones:

Google Ads For Paving Companies

Want to know the fastest way to generate paving leads for your business? Google Ads. Not only do Google Ads start working quickly, they’re the best way to get in front of your potential paving clients at the exact moment that they’re looking for your services. With the right keywords and targeting, running Google Ads for paving companies is a sure-fire way to increase lead flow.

Facebook Ads For Paving Companies

One of the least expensive ways to get in front of your potential paving clients and generation more leads for your paving company is Facebook Ads. When running Facebook Ads for paving companies, it’s important to understand that not all of the users are looking for your services right then, so you want to make sure your ads resonate with them so that they remember you when they are in need of your services (or so they refer you if someone they know is looking for a paver). A solid Facebook Campaign that drives to a great landing page will increase your inbound lead flow every time.

SEO For Paving Companies

Getting your paving company found organically can be challenging. But, when you have a strong approach to SEO for paving companies, your business will start showing up organically in Google. With the right strategy, your paving company will own more spaces on search engines to give users more opportunities to see your business. When you leverage a targeted SEO Campaign as part of your asphalt paving business’s overall digital asphalt marketing strategy, you can own the front page of Google in more ways than one. 

Google My Business Page For Paving Companies

(also known as GMB and/or the “Google Maps 3-Pack”)

As a business that services a designated area (or areas), your Google My Business page is going to be crucial to owning the most spots on the first page of Google as possible. While Google Ads will get you into the top spots and SEO will get you showing organically, the GMB page will get you showing in Google Maps. Optimizing this page is simple (when you know what factors to focus on), and will allow users to call you or book your services straight from the front page of Google. This page is also where customers can review your business. When Google is ranking businesses, they look at the frequency, quality, and keywords used in reviews so be sure to encourage your customers to review you on Google as often as possible.

Websites For Paving Companies

Your website should be the number one lead generation tool for your paving company. One of the many things that our team specializes in is professional web design for pavers. Do we create sites that are visually appealing? Yes. But we also create sites that look good “under the hood” to help you get your business showing on Google. When you combine a strong web presence with a solid SEO strategy and effective online marketing, your business will beat out the competition every time.

What To Do Next…

If you’re looking to build your web presence but unsure of where to start, book a time to chat with our team. We will take a look at your online presence to let you know how we would work to generate more exclusive paving leads for your business.