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Google Ads For Pavers

It’s no secret that Google is an internet giant. Since their launch, they have worked their way into every aspect of the digital world, including digital marketing. One of the most common questions that we get as a digital marketing agency is if Google Ads are worth the investment and the short answer is: yes. 

Google Pay Per Click (PPC) Ads allow you to get in front of your customers right when they’re searching for you. While Facebook Ads are great for interruptive marketing (aka, you’re getting in front of them when they’re leisurely scrolling through Facebook), a Google Ad client is even more valuable because they’re actually searching for the exact service(s) that you offer. 

Before we dive too deep into why Google Ads are a great choice for your business, let’s first go into what Google Ads are, where they show up, who they are shown to, and how they’re created.

Info graph on PPC Google Ads for paving companies 3
Info graph on PPC Google Ads for paving companies 3

It’s no secret that Google is an internet giant. Since their launch, they have worked their way into every aspect of the digital world, including digital marketing. One of the most common questions that we get as a digital marketing agency is if Google Ads are worth the investment and the short answer is: yes. 

Google Pay Per Click (PPC) Ads allow you to get in front of your customers right when they’re searching for you. While Facebook Ads are great for interruptive marketing (aka, you’re getting in front of them when they’re leisurely scrolling through Facebook), a Google Ad client is even more valuable because they’re actually searching for the exact service(s) that you offer. 

Before we dive too deep into why Google Ads are a great choice for your business, let’s first go into what Google Ads are, where they show up, who they are shown to, and how they’re created.

Where Google Ads show up on Google search results

First Up, What Are Google Ads For Pavers?

Google Ads (formerly known as Google Adwords) is the digital marketing platform that Google created to allow businesses to market their goods and services throughout the Google Network and beyond. This can include places such as Google Search results, YouTube videos, and websites that have ads enabled. 

While searching the web, you’ve probably come across a Google Ad, well, you’ve definitely come across a Google Ad, and probably didn’t even notice it. Seeing that ad, meant that Google’s in-depth algorithm decided that ad was the correct ad to put in front of you at that moment. The system is far too advanced for anyone to fully understand, mostly because Google keeps their exact algorithm under lock and key, but the gist is this: Google knows who you are and what your interests are, and uses that information to accurately serve you ads that match those interests.

First Up, What Are Google Ads?

Where Google Ads show up on Google search results

Google Ads (formerly known as Google Adwords) is the digital marketing platform that Google created to allow businesses to market their goods and services throughout the Google Network and beyond. This can include places such as Google Search results, YouTube videos, and websites that have ads enabled. 

While searching the web, you’ve probably come across a Google Ad, well, you’ve definitely come across a Google Ad, and probably didn’t even notice it. Seeing that ad, meant that Google’s in-depth algorithm decided that ad was the correct ad to put in front of you at that moment. The system is far too advanced for anyone to fully understand, mostly because Google keeps their exact algorithm under lock and key, but the gist is this: Google knows who you are and what your interests are, and uses that information to accurately serve you ads that match those interests.

Where Google Ads show up on Google search results Google Ads (formerly known as Google Adwords) is the digital marketing platform that Google created to allow businesses to market their goods and services throughout the Google Network and beyond. This can include places such as Google Search results, YouTube videos, and websites that have ads enabled. 

While searching the web, you’ve probably come across a Google Ad, well, you’ve definitely come across a Google Ad, and probably didn’t even notice it. Seeing that ad, meant that Google’s in-depth algorithm decided that ad was the correct ad to put in front of you at that moment. The system is far too advanced for anyone to fully understand, mostly because Google keeps their exact algorithm under lock and key, but the gist is this: Google knows who you are and what your interests are, and uses that information to accurately serve you ads that match those interests.

Okay, That’s Great, But Where Do These Ads Show?

The first, and most important, place that you’ll see Google Ads is when you actually search for a keyword that a company is bidding on. As we’ve previously mentioned when talking about the Google Maps 3-Pack there are three places to show on Google Search results. In an ideal situation, you want your business showing in all three to ensure that you are getting as many hits as possible. 

At the very top of any search, even above the Google Maps results, the first results are the “sponsored” results, which means that those businesses are running Google Ads. Those listings at the very top of the page, get the majority of the clicks, and there’s usually at most two to three listings showing in those spots, so accurately setting up your Google Ads for pavers and managing Google Ads campaigns is crucial to getting the results you want.

Shows where Google Ads and Google 3-Pack listings will show for paving companies
Shows where Google Ads and Google 3-Pack listings will show for paving companies

The first, and most important, place that you’ll see Google Ads is when you actually search for a keyword that a company is bidding on. As we’ve previously mentioned when talking about the Google Maps 3-Pack there are three places to show on Google Search results. In an ideal situation, you want your business showing in all three to ensure that you are getting as many hits as possible. 

At the very top of any search, even above the Google Maps results, the first results are the “sponsored” results, which means that those businesses are running Google Ads. Those listings at the very top of the page, get the majority of the clicks, and there’s usually at most two to three listings showing in those spots, so accurately setting up your Google Ads for pavers and managing Google Ads campaigns is crucial to getting the results you want.

Example of a Google search that Google Ads for pavers should show for

You Said Something About Keywords?

Keywords are the key to everything in Google Ads. When you are creating any campaign in Google Ads for paving companies, they will ask for a list of keywords that you want your business showing for. For instance, using the example of “paving companies near me,” the businesses that are showing at the top of the results have indicated that they want to show up when people in a designated geographic area search that phrase. The keywords can be as specific as needed, but shouldn’t be so specific that a slight variation would stop your ad from being shown. 

In addition to the keywords that you want to show for, you will need to create a list of “negative keywords” meaning words that you don’t want to show for. For example, if you want to show for “asphalt paving near me” but not “chip sealing asphalt paving near me” you can include the phrase “chip sealing” in your negative keyword list.

You Said Something About Keywords?

Example of a Google search that Google Ads for pavers should show for

Keywords are the key to everything in Google Ads. When you are creating any campaign in Google Ads for paving companies, they will ask for a list of keywords that you want your business showing for. For instance, using the example of “paving companies near me,” the businesses that are showing at the top of the results have indicated that they want to show up when people in a designated geographic area search that phrase. The keywords can be as specific as needed, but shouldn’t be so specific that a slight variation would stop your ad from being shown. 

In addition to the keywords that you want to show for, you will need to create a list of “negative keywords” meaning words that you don’t want to show for. For example, if you want to show for “asphalt paving near me” but not “chip sealing asphalt paving near me” you can include the phrase “chip sealing” in your negative keyword list.

Keywords are the key to everything in Google Ads. When you are creating any campaign in Google Ads for paving companies, they will ask for a list of keywords that you want your business showing for. For instance, using the example of “paving companies near me,” the businesses that are showing at the top of the results have indicated that they want to show up when people in a designated geographic area search that phrase. The keywords can be as specific as needed, but shouldn’t be so specific that a slight variation would stop your ad from being shown. 

In addition to the keywords that you want to show for, you will need to create a list of “negative keywords” meaning words that you don’t want to show for. For example, if you want to show for “asphalt paving near me” but not “chip sealing asphalt paving near me” you can include the phrase “chip sealing” in your negative keyword list.

That’s All Fine, But Who Actually Sees These Ads?

This is the best part about Google Ads for pavers and what makes them stand out from Facebook Ads, or other PPC ad campaigns: Google Ads show exactly when your potential customers are searching for you. Unlike Facebook Ads, which are also very valuable, Google Ads are going to hit your customers in the exact moment that they’re searching for your paving services, making those ads, and those customers, even more valuable and likely to convert than those from other marketing efforts. 

When creating your ads, you can target users in a variety of ways. Most importantly for paving companies, you can target customers in the exact area that you service. A paving lead from the other side of the country serves no purpose for you, and you don’t want to be paying for those people to see your ads. So, it’s very important to target the exact areas and people that you want seeing your ads.

This is the best part about Google Ads for pavers and what makes them stand out from Facebook Ads , or other PPC ad campaigns: Google Ads show exactly when your potential customers are searching for you. Unlike Facebook Ads, which are also very valuable, Google Ads are going to hit your customers in the exact moment that they’re searching for your paving services, making those ads, and those customers, even more valuable and likely to convert than those from other marketing efforts. 

When creating your ads, you can target users in a variety of ways. Most importantly for paving companies, you can target customers in the exact area that you service. A paving lead from the other side of the country serves no purpose for you, and you don’t want to be paying for those people to see your ads. So, it’s very important to target the exact areas and people that you want seeing your ads.

This is the best part about Google Ads for pavers and what makes them stand out from Facebook Ads, or other PPC ad campaigns: Google Ads show exactly when your potential customers are searching for you. Unlike Facebook Ads, which are also very valuable, Google Ads are going to hit your customers in the exact moment that they’re searching for your paving services, making those ads, and those customers, even more valuable and likely to convert than those from other marketing efforts. 

When creating your ads, you can target users in a variety of ways. Most importantly for paving companies, you can target customers in the exact area that you service. A paving lead from the other side of the country serves no purpose for you, and you don’t want to be paying for those people to see your ads. So, it’s very important to target the exact areas and people that you want seeing your ads.

Let’s Get Down To The Brass Tacks - The Cost

If you’ve tried Google Ads before or spoke to another advertising agency, you’ve probably learned that Google Ads can definitely be expensive, and they are more expensive than other PPC marketing ventures, such as Facebook Ads, but their value is also higher than a Facebook Ad because they’re getting you in front of the right people, at the right time. 

The exact amount of money that you put in your ad budget is up to you, and when we work with our clients on their advertising budgets, we create a plan that is right for them. Google Ads are definitely not for every business, but for most paving businesses, they’re an invaluable resource for generating more exclusive paving leads for your business.

Let’s Get Down To The Brass Tacks - The Cost

If you’ve tried Google Ads before or spoke to another advertising agency, you’ve probably learned that Google Ads can definitely be expensive, and they are more expensive than other PPC ads for pavers, such as Facebook Ads, but their value is also higher than a Facebook Ad because they’re getting you in front of the right people, at the right time. 

The exact amount of money that you put in your ad budget is up to you, and when we work with our clients on their advertising budgets, we create a plan that is right for them. Google Ads are definitely not for every business, but for most paving businesses, they’re an invaluable resource for generating more exclusive paving leads for your business.

If you’ve tried Google Ads before or spoke to another advertising agency, you’ve probably learned that Google Ads can definitely be expensive, and they are more expensive than other PPC ads for pavers, such as Facebook Ads, but their value is also higher than a Facebook Ad because they’re getting you in front of the right people, at the right time. 

The exact amount of money that you put in your ad budget is up to you, and when we work with our clients on their advertising budgets, we create a plan that is right for them. Google Ads are definitely not for every business, but for most paving businesses, they’re an invaluable resource for generating more exclusive paving leads for your business.

How The Paver Launch Team Can Help

The days of using the yellow pages to get exclusive pavings leads for your asphalt business are long gone. The things that worked 20 years ago are not going to be enough to keep your paving business consistently busy and the new customer projects coming in. So, our team has created a proven marketing system for paving companies that will keep the lead flow high, while decreasing the cost per lead over time. 

If you’re interested in learning more about our system, book a time to chat with us here.

How The Paver Launch Team Can Help

The days of using the yellow pages to get exclusive pavings leads for your asphalt business are long gone. The things that worked 20 years ago are not going to be enough to keep your paving business consistently busy and the new customer projects coming in. So, our team has created a proven marketing system for paving companies that will keep the lead flow high, while decreasing the cost per lead over time. 

If you’re interested in learning more about our system, book a time to chat with us here.

The days of using the yellow pages to get exclusive pavings leads for your asphalt business are long gone. The things that worked 20 years ago are not going to be enough to keep your paving business consistently busy and the new customer projects coming in. So, our team has created a proven marketing system for paving companies that will keep the lead flow high, while decreasing the cost per lead over time. 

If you’re interested in learning more about our system, book a time to chat with us here.

Kyle Battis, Co-Founder of Paver Launch

Book A Meeting

Book a 100% Free phone Discovery Call with co-founder of Paver Launch to learn about our system. On this short call we will see if your paving business is a fit for our program and explain how our paver marketing system works. We have been providing paving contractors with cutting-edge online marketing for 9+ years. Click the button below to book a call.

Book A Meeting

Kyle Battis, Co-Founder of Paver Launch

Book a 100% Free phone Discovery Call with co-founder of Paver Launch to learn about our system. On this short call we will see if your paving business is a fit for our program and explain how our paver marketing system works. We have been providing paving contractors with cutting-edge online marketing for 9+ years. Click the button below to book a call.