How To Get Your Paving Company Showing On Google Maps

Over the last 20+ years, Google has created an empire and made themselves the most trusted, and used, search engine in the US. For that reason, businesses must properly leverage the information that they put on Google to ensure that they’re showing up when and where their customers are looking for them.

Through years of experience, we’ve learned that the simplest approach to get your paving company showing on Google Maps is to properly optimize your Google My Business Page.

The customer's path to purchasing when you get your paving company showing on google maps. 5
The customer's path to purchasing when you get your paving company showing on google maps. 5

Over the last 20+ years, Google has created an empire and made themselves the most trusted, and used, search engine in the US. For that reason, businesses must properly leverage the information that they put on Google to ensure that they’re showing up when and where their customers are looking for them.

Through years of experience, we’ve learned that the simplest approach to get your paving company showing on Google Maps is to properly optimize your Google My Business Page.

How Local Searches Will Make Or Break Your Paving Business

Google search for "paver near me

When it comes to marketing for paving companies, the most valuable search, is a local search, such as “paving company near me.”

If your business is not showing up in those results and in as many places as possible on the first page of Google for those results, you’re losing out on local paving leads that come from Google Maps for pavers.

Most consumers today believe that the higher you’re ranked on Google Maps, the better your business is. So you want to make sure your business is showing up as high on that list as possible to drive more paving leads your way. In order to have the top spot on Google, even above the Maps 3-Pack, you have to be running Google Ads, but that’s a subject for another day. 

In this particular article, we’re going to focus on the Google Maps 3-Pack, which is a nickname for the three listings that show up under the maps when a user does a “near me” search. If you properly leverage the tools that Google provides, you can get your business showing in that 3 Pack – and as a result, drive a lot more traffic to your website.

Google search for "paver near me

When it comes to marketing for paving companies, the most valuable search, is a local search, such as “paving company near me.”

If your business is not showing up in those results and in as many places as possible on the first page of Google for those results, you’re losing out on local paving leads that come from Google Maps for pavers

Most consumers today believe that the higher you’re ranked on Google Maps, the better your business is. So you want to make sure your business is showing up as high on that list as possible to drive more paving leads your way. In order to have the top spot on Google, even above the Maps 3-Pack, you have to be running Google Ads, but that’s a subject for another day. 

In this particular article, we’re going to focus on the Google Maps 3-Pack, which is a nickname for the three listings that show up under the maps when a user does a “near me” search. If you properly leverage the tools that Google provides, you can get your business showing in that 3 Pack – and as a result, drive a lot more traffic to your website.

But, How Do I Get My Paving Company Showing In The Google Maps 3-Pack?

The quickest way to get your paving company showing on Google Maps in the 3-Pack is to properly optimize your Google My Business page. This page is what shows on the right side of Google when conducting a local search.

If you haven’t already, you’ll want to start with “claiming your business” and completing the verification process. But before you request the verification from Google, which will require them sending you a postcard with a code on it, make sure that all of your information is correct – including the name of your business, the phone number, the physical address, and the website address. Once you’ve requested the verification postcard from Google, you don’t want to touch anything because that would require a new postcard being sent.

Once everything is verified – be active on this platform. Post pictures of jobs you’ve completed; get frequent, high quality reviews etc. (more on this in a moment). Google uses the activity level as one factor to determine who ranks in the 3-Pack.

Google Maps 3-Pack listing
Google Maps 3-Pack listing

The quickest way to get your paving company showing on Google Maps in the 3-Pack is to properly optimize your Google My Business page. This page is what shows on the right side of Google when conducting a local search.

If you haven’t already, you’ll want to start with “claiming your business” and completing the verification process. But before you request the verification from Google, which will require them sending you a postcard with a code on it, make sure that all of your information is correct – including the name of your business, the phone number, the physical address, and the website address. Once you’ve requested the verification postcard from Google, you don’t want to touch anything because that would require a new postcard being sent.

Once everything is verified – be active on this platform. Post pictures of jobs you’ve completed; get frequent, high quality reviews etc. (more on this in a moment). Google uses the activity level as one factor to determine who ranks in the 3-Pack.

The Information You Have Online Matters

Once you’ve checked out your website and optimized your Google My Business page for pavers, you’ll want to take on the sometimes daunting task of confirming that your name, address, and phone number (NAP) is accurate all across the Internet. There are over 300 websites that include the contact information for businesses, and Google checks every single one of them to verify the information and validity of a business so having that information current is crucial to showing in the map listings.

Your Customer’s Feedback Will Make Or Break You Online

The final major component that Google evaluates when determining which businesses are going to get those coveted listings, is the reviews. Google is not just looking for a high number of reviews, they’re looking for how recently reviews were posted, the number of reviews, and the quality of reviews.

Having your customers (especially the happy ones), leave you a Google review when you complete their work, is an integral part of getting your paving company showing on Google Maps and generating more exclusive paving leads. 

Your Customer’s Feedback Will Make Or Break You Online

The final major component that Google evaluates when determining which businesses are going to get those coveted listings, is the reviews. Google is not just looking for a high number of reviews, they’re looking for how recently reviews were posted, the number of reviews, and the quality of reviews.

Having your customers (especially the happy ones), leave you a Google review when you complete their work, is an integral part of getting your paving company showing on Google Maps and generating more exclusive paving leads. 

Your Customer’s Feedback Will Make Or Break You Online

The final major component that Google evaluates when determining which businesses are going to get those coveted listings, is the reviews. Google is not just looking for a high number of reviews, they’re looking for how recently reviews were posted, the number of reviews, and the quality of reviews.

Having your customers (especially the happy ones), leave you a Google review when you complete  their work, is an integral part of getting your business ranking better on Google and bringing in more paving leads.

What’s Next...

We like to compare the first page of Google to the board game Monopoly. Like in Monopoly, you want to own as many spots on the front page as possible, to ensure that your customers are likely to land on (find), your business, and as a result – give you their trust – and their business.

If you’re interested in learning how to get your business showing up more on Google, give our team a call. Our initial consultation is free and we’re here to help. We have over 9 years of experience helping paving companies just like yours.

What’s Next...

We like to compare the first page of Google to the board game Monopoly. Like in Monopoly, you want to own as many spots on the front page as possible, to ensure that your customers are likely to land on (find), your business, and as a result – give you their trust – and their business.

If you’re interested in learning how to get your business showing up more on Google, give our team a call. Our initial consultation is free and we’re here to help. We have over 9 years of experience helping paving companies just like yours.

What’s Next...

We like to compare the first page of Google to the board game Monopoly. Like in Monopoly, you want to own as many spots on the front page as possible, to ensure that your customers are likely to land on (find), your business, and as a result – give you their trust – and their business.

If you’re interested in learning how to get your business showing up more on Google, give our team a call. Our initial consultation is free and we’re here to help. We have over 9 years of experience helping paving companies just like yours.

Kyle Battis, Co-Founder of Paver Launch

Book A Meeting

Book a 100% Free phone Discovery Call with co-founder of Paver Launch to learn about our system. On this short call we will see if your paving business is a fit for our program and explain how our paver marketing system works. We have been providing paving contractors with cutting-edge online marketing for 9+ years. Click the button below to book a call.

Kyle Battis, Co-Founder of Paver Launch

Book A Meeting

Book a 100% Free phone Discovery Call with co-founder of Paver Launch to learn about our system. On this short call we will see if your paving business is a fit for our program and explain how our paver marketing system works. We have been providing paving contractors with cutting-edge online marketing for 9+ years. Click the button below to book a call.