NEVER PAY FOR SHARED PAVING LEADS AGAIN!
The First and Best Performance-Based Appointment Booking System Designed Exclusively For Paving Contractors Like You…
Exclusive Paving Leads for Paving Companies
If there’s one thing we’ve learned from our paving clients over the years, it’s that generating consistent paving leads is one of the toughest parts of owning a paving company. You can have a team ready to work, but actually getting the jobs to send them to can be hard.
With the Paver Launch system, you won’t have to worry about generating exclusive asphalt paving leads. We’ve taken our years of experience in digital marketing for pavers and created a system that helps generate consistent paving company leads and grow your paving business.
"Shared Leads" vs. Exclusive Paving Leads
Shared lead services can often be a race to the bottom. While they may sound great and the asphalt paving leads do come in, you end up competing with 5 or 6 other paving companies to win the deal — and that’s not a great scenario for anyone. Through the Paver Launch digital marketing system, we generate exclusive paving leads for your paving company. No more showing up to quote a job only to have multiple competitors doing the same.
Over the last 9+ years, we’ve mastered when, where, and how to promote paving companies to generate more asphalt paving leads than shared lead services. We create effective marketing campaigns that lead to strong landing pages designed to generate high-quality, exclusive paving company leads that convert into paying jobs. Stop competing on price and finally get paid what you’re worth.
How We Generate More Paving Leads for Your Company
When talking about marketing, it’s important to remember that every business is different. Whether it’s different services that you want to focus on or different marketing budgets, every company has different goals. We’ve created a system that is customizable to your marketing needs to ensure that we’re doing the best for your company.
This approach allows us to consistently generate high-quality paving leads tailored to your business.
Running Google Ads For Your Paving Company
For a service based business like yours, that wants to get in front of the right customers at the right time, there are a few different marketing tools that you could choose – but the most effective is going to be Google Ads. When you run an effective Google Ads campaign for your paving company, you’ll get in front of your potential customers at the exact moment that they’re searching for your services. This means that they’re already showing the intent on booking your services, so these paving leads are the most likely to convert.
We often have pavers tell us that they’ve tried Google Ads in the past and haven’t had the best results, and we can say with certainty that it’s because the person running them wasn’t properly optimizing the campaigns and leveraging the platform. Google Ads are not “set it and forget it” and when you treat them as such, you won’t have successful campaigns.
Google Ads are one of the most effective ways to generate paving company leads by reaching customers at the exact moment they are searching.
Running Facebook Ads For Your Paving Company
Facebook Ads help generate additional paving leads by targeting potential customers based on location, interests, and behavior.
The next marketing tool that we suggest for our pavers is Facebook Ads. While Facebook Ads for paving companies are disruptive, meaning they’re getting in front of potential customers when they’re not actively looking for your services, they still get you in front of the right customers. These leads can take longer to convert, but typically have a lower cost per click, making it an inexpensive way to generate some web traffic for your business. Facebook ads are also great for retargeting those people who have already expressed an interest in your business from other platforms (like Google).
The Importance of Website for Generating Paving Leads
Another critical piece that we focus on when we’re marketing for our paving contractors is their websites and landing pages. There’s a lot that goes into getting your paving website ranking on Google. There’s more to it than having a website that is visually appealing to the customer, and Google has a long list of things that they look for when ranking. While we create good looking websites, we also focus a lot on what goes on under the hood.
If you don’t currently have a website, or don’t have the current capabilities to fit that into the budget, a landing page is a great option.
When we’re running online marketing campaigns for pavers, we build out a custom landing page that is solely focused on converting visitors to leads for your business. We’ve found that our landing pages are far more likely to convert a user than the average website. This landing page is specifically designed to get inbound phone calls, and/or information such as emails and phone numbers so your team can turn those leads into profitable paving jobs.
Focus on the Types of Paving Leads You Want
We have paving companies who are looking to focus primarily on commercial paving jobs and others who are looking for more residential jobs. In either case, we create campaigns that help generate the right type of paving company leads based on your goals.. Our marketing system has been created to be customizable and flexible enough to help any paving company with a reasonable marketing budget to accomplish their goals.
So, if you properly leverage our marketing services for paving companies, we can get your paving company showing up in multiple places on Google to increase your flow of exclusive leads, and ultimately, to grow your paving company.
Tracking Paving Leads: How to Monitor Your Lead Flow
Any good digital marketing campaign should provide trackable and easy-to-understand results. There’s no point in running a campaign if you’re not going to track the results. When we run campaigns for our clients, we provide monthly reports that show the exact results that are coming in.
You’ll be able to track phone calls and web submissions right through to closed deals — allowing you to calculate a true ROI on your marketing efforts. This is how effective paving lead generation is measured.
We focus on the marketing and paving leads so you can focus on what you do best – the paving.
When you work with the Paver Launch team, you’ll never again have to wonder if your marketing is “working” – you’ll finally know for sure.
Why We Don't Believe In Long Term Contracts
So many marketing services require 12-month contracts that lock you in. When they aren’t generating the paving leads they promised, you’re stuck paying for a service that isn’t working.
With the Paver Launch system, we have a 3-month initial commitment, and then we switch to a month-to-month basis. We have confidence that what we do works, backed by years of proven results.
If you don’t feel the same after 3 months, we can part ways with no hard feelings. The reality is that our clients continue working with us because we consistently deliver high-quality paving company leads year after year.
Proof: A Short video on recent results for one of our Paving contractors
What To Do Next to Get More Paving Leads…
If you’re tired of fighting for jobs from shared lead services, then we should talk. During our free discovery call, we’ll walk through your business and show you how to generate more paving leads consistently.
We’ll also go over your biggest challenges, areas of focus, and competitors so we can identify where your business needs the most attention to grow.
If at the end of the call you don’t feel we’re the right fit, we can go our separate ways — no hard feelings. But once you see how our system works and the results it delivers, we’re confident you’ll want to move forward.