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Website Design For Paving Companies

One of the most common conversations that we have with our paving clients is about website design. While many don’t have a website, the ones that do are often lacking a lot of the key features that a website needs in order to be an effective tool for lead generation. 

At the end of the day, your website should be the number one lead generation tool for your paving business. If it’s not, it’s time that we talk about our professional web design for pavers.

Infographic showing the importance of web design for pavers.

Website Design For Paving Companies

Infographic showing the importance of web design for pavers.

One of the most common conversations that we have with our paving clients is about website design. While many don’t have a website, the ones that do are often lacking a lot of the key features that a website needs in order to be an effective tool for lead generation. 

At the end of the day, your website should be the number one lead generation tool for your paving business. If it’s not, it’s time that we talk about our professional web design for pavers.

Man using his computer and writing down notes from the web. 8

The Importance Of A Website

When someone searches for your services online, if you want to show in the results at all, even on page 2 or 3, you have to have a website. If you want to show on page 1, you have to have a website that was built with search engine optimization in mind. There’s a lot more that goes into quality web design for pavers than many people think. But, at the end of the day, digital marketing is impossible if there isn’t somewhere to send the traffic to.

What Makes A Quality Website

When you’re spending time and money to generate more traffic for your business, it’s crucial to take a look at the landing page that you’re driving traffic to. If your potential customers are landing on a page that doesn’t resonate well with them, and give them a sense of trust in your business, they’ll back out and go to one of your competitor’s sites. 

While the visual components of your landing page are very important, it’s also important to understand some of the other important components of an effective landing page.

Person of filling out a web form for a paving lead.

1. User Friendly

When push comes to shove, if your website does not provide a great experience for your user, they’re not going to book your services. For that reason, you have to always look at your website as a consumer would. If you came across your website, would you use your services? This is also a great time to compare your site to your biggest competitors and see how you stack up. If your competitor’s website provides a better user experience or generates a better level of trust for the user, it’s time to look into redoing your website.

Person using a mobile device to search the web.

2. Mobile Friendliness

In a world full of cellphones, plan for them. It’s no secret that most people use their cellphones when they’re visiting sites online. While some users absolutely grab their laptops or use a desktop computer (or even a tablet), the vast majority of web traffic comes from users who are using their mobile devices. For this reason, you have to make sure that your site is mobile friendly. 

Go to your website or landing page on your cell phone and see what it looks like. Have some friends do the same and get their honest feedback. If your website isn’t mobile friendly, it’s time to make some updates to get the site up to par. 

If you’re unsure of if your site is really mobile friendly or not, you can do a few things: you can use some free tools to analyze the mobile friendliness of your site and you can also check out your competitors’ sites and see how their sites load. You should alway be aware of what your competitors are doing and how they’re marketing their business – this includes how your site stacks up against theirs

Tablet with the loading symbol, to show the important of site speed.

3. Site Speed

The speed of your website is now a ranking factor on Google. This means not only will your potential customer click the “back” button if your website takes too long to load, but it could actually be affecting whether or not Google actually shows your website to your potential customers. While the amount of time that a person is willing to spend waiting for your site to load will vary from person to person, it’s pretty safe to say that they won’t wait very long. There are some great free tools out there that will allow you to test the load time of your site and you should be checking it fairly often.

Website URL with the lock symbol and "s" to show secure.

4. Site Security

Not only does the security (or lack thereof), affect how Google ranks your site – it also affects whether or not your customers trust you with their attention. Many browsers alert a user if they’re visiting an unsecured site – and if your site brings up that alert, it’s very likely that your potential customers will move on to a competitor. 

You can test the security of your site here. You should not only make your homepage secure, but the entirety of your site to ensure a great user experience throughout (and to get ranked better).

Overwhelmed? Let’s Chat.

You need experts to provide you with a well-rounded, multi channel marketing approach – and we’ve brought together a team of online marketing experts dedicated to helping you build awareness for your paving business.

The Paver Launch Website Design Process

When the Paver Launch team of marketing experts takes a unique approach to marketing for asphalt paving companies. We understand that every business has a different budget and different needs, so every website design project is different.

Step 1: Start Simple

The first step is to start with a simple, yet effective, website design for paving companies process. You’re hiring a team of web designers so that you don’t have to create a website for yourself, so we work to ensure that the process is as simple as possible for you.

Step 2: Buildout

Once we have the information we need from you, our team gets to work mocking up your website to show you what it will look like. Once approved, our team starts building the site. On average, our website process takes about 10-14 business days and only requires about 1-2 hours of your time. 

Step 3: Marketing

The best part about our website is that we take a marketing-first approach to website design for paving companies. We don’t just build you a beautiful website – we build a website that will convert your prospects into paying customers and that will help you to rank better on search engines.

Whether you’re looking for a simple, yet effective, landing page for your business or looking to build a complete site, our team of web designers is here to help.

Contact Our Paver Launch Team Today!