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SEO For Paving Companies
If your paving business is not ranking on the front page of Google when your potential clients are searching for your services, you’re losing out on a large number of leads that could be coming your way.
There’s a lot that goes into getting your business showing on the front page of Google, and there’s a few different ways to do it. To get the very top spot, you have to be running Google Ads for your paving business. To rank in the Google Maps 3-Pack and have your paving company show in Google Maps, you have to have a managed, and optimized Google My Business listing. Lastly, to show up at the top of the organic search results, you have to have a website that was built with search engine optimization for paving companies in mind. Search engine optimization (SEO) is an important part of any marketing campaign for paving companies that are looking to grow their business.
SEO For Paving Companies
If your paving business is not ranking on the front page of Google when your potential clients are searching for your services, you’re losing out on a large number of leads that could be coming your way.
There’s a lot that goes into getting your business showing on the front page of Google, and there’s a few different ways to do it. To get the very top spot, you have to be running Google Ads for your paving business. To rank in the Google Maps 3-Pack and have your paving company show in Google Maps, you have to have a managed, and optimized Google My Business listing. Lastly, to show up at the top of the organic search results, you have to have a website that was built with search engine optimization for paving companies in mind. Search engine optimization (SEO) is an important part of any marketing campaign for paving companies that are looking to grow their business.
What Is Search Engine Optimization?
SEO For Paving Companies is a system where you optimize the content of your paving website with the mindset of ranking better on search engines. While the process itself can seem very technical and overwhelming, there are a few key components that you can do to get your paving company ranking on Google.
Take advantage of Google’s free Google My Business listings.
On this platform, you’re essentially telling Google that yes, you are a reputable business. Your GMB Page is also a great way to build local SEO for pavers, which helps when users search things like “asphalt paving company near me.” This is where your customers can also leave you reviews, which will help your Google rankings. To optimize this page, be sure to include updated information and complete the entire process to claim your business. Then, post pictures on there fairly often to remain active and relevant and encourage your customers to leave you a review on the platform.
Make sure that your business is properly listed in online directories.
This is possibly the most time consuming part of a good SEO strategy for your paving company, but it will pay off in the long run. Similar to the Yellow Pages that we all used back in the day, online citation sites are sites that list a variety of businesses. If your information is inaccurate on any of these sites, it will hurt your ranking on Google.
Take time to find a strong, and relevant, list of keywords that you want to rank for.
Keyword research can be challenging, but will go a long way in helping you show up to the right customers at the right time. There’s no point in showing up for “chip sealing services” if you don’t offer that service. So create a list of keywords that are relevant to your business and the actual services that you offer. It’s also helpful to do some competitive research to learn which words your top competitors are ranking for and which they’re not, to help you decide which to focus your energy on ranking for organically, and where you should be focusing your Google Ad campaigns for your paving company on. The Paver Launch team of SEO experts for pavers provide keyword insight on exactly where you should be focusing your efforts to outrank your competition in search results.
When another website links back to yours it acts as a vote of confidence to Google.
This means that when other, reputable and relevant, sites link back to yours, they’re essentially telling Google that your website is worth sending people to. So, Google’s algorithm is more likely to show your website when users are searching for the keywords relevant to your business.
It’s important to have content on your website that is high quality and relevant to your business
It’s important to have content on your website that is high quality and relevant to your business. If your website has too little content, the search engines won’t be able to distinguish exactly what you need to be showing up for. Make sure that your website is more than just a single page, and that the content you’re putting on there is relevant, unique, and helpful to your target audience. Content is a crucial part of SEO for paving companies.
Ranking well on Google is about far more than having a “pretty” website
In fact, if you focus solely on having a paving company website that is visually appealing, you’ll probably rank very poorly on Google. Google cares not only about how your website looks, but also about what’s “under the hood.” The visually appealing part will likely provide a good user experience, which is important, but having a good website technically is crucial to showing up on that coveted first page of Google. Your website also has to be fast, and mobile friendly in order to rank well. Google is always focused on what provides the best experience for their users, so if you aren’t doing that with your site, they will rank another business higher than you.
Take advantage of Google’s free Google My Business listings.
On this platform, you’re essentially telling Google that yes, you are a reputable business. Your GMB Page is also a great way to build local SEO for pavers, which helps when users search things like “asphalt paving company near me.” This is where your customers can also leave you reviews, which will help your Google rankings. To optimize this page, be sure to include updated information and complete the entire process to claim your business. Then, post pictures on there fairly often to remain active and relevant and encourage your customers to leave you a review on the platform.
Make sure that your business is properly listed in online directories.
This is possibly the most time consuming part of a good SEO strategy for your paving company, but it will pay off in the long run. Similar to the Yellow Pages that we all used back in the day, online citation sites are sites that list a variety of businesses. If your information is inaccurate on any of these sites, it will hurt your ranking on Google.
Take time to find a strong, and relevant, list of keywords that you want to rank for.
Keyword research can be challenging, but will go a long way in helping you show up to the right customers at the right time. There’s no point in showing up for “chip sealing services” if you don’t offer that service. So create a list of keywords that are relevant to your business and the actual services that you offer. It’s also helpful to do some competitive research to learn which words your top competitors are ranking for and which they’re not, to help you decide which to focus your energy on ranking for organically, and where you should be focusing your Google Ad campaigns for your paving company on.
When another website links back to yours it acts as a vote of confidence to Google.
This means that when other, reputable and relevant, sites link back to yours, they’re essentially telling Google that your website is worth sending people to. So, Google’s algorithm is more likely to show your website when users are searching for the keywords relevant to your business.
It’s important to have content on your website that is high quality and relevant to your business
If your website has too little content, the search engines won’t be able to distinguish exactly what you need to be showing up for. Make sure that your website is more than just a single page, and that the content you’re putting on there is relevant, unique, and helpful to your target audience.
Ranking well on Google is about far more than having a “pretty” website
In fact, if you focus solely on having a website that is visually appealing, you’ll probably rank very poorly on Google. Google cares not only about how your website looks, but also about what’s “under the hood.” The visually appealing part will likely provide a good user experience, which is important, but having a good website technically is crucial to showing up on that coveted first page of Google. Your website also has to be fast, and mobile friendly in order to rank well. Google is always focused on what provides the best experience for their users, so if you aren’t doing that with your site, they will rank another business higher than you.
Why You Need To Focus On Search Engine Optimization For Your Paving Company
In short, you want to be showing up in as many places, and as high, as possible on Google search results. When you have a website that ranks well on Google, you’re more likely to get the valuable clicks that come from Google searches. Remember, if you’ve properly optimized your website with the right keywords, these users are actively searching for exactly what your business offers. Meaning that everyone one of those clicks has a higher potential of turning into a paying customer.
Choosing The Right SEO Experts For Your Paving Company
If you’re looking for help with your SEO strategy and getting your paving company ranking on Google, there are some key things you need to look for in your team of SEO experts.
Do They Rank Well In Search?
If they’re trying to sell you on their SEO services, they should be showing up when you search for their services. When you search for “SEO For Paving Companies” do they show up?
Do They Have Positive Reviews?
Any reputable company should be more than willing to share customer reviews and testimonials with their potential customers. If you cannot find any reviews on their services, that should raise some red flags.
They Have A Clear Plan and Expectations?
SEO in itself is the same for every business. While the words, sites for backlinks, and other features may vary from industry to industry, the plan for a strong SEO campaign is the same. For this reason, any SEO company that you work with should be able to clearly outline and explain exactly what their plan is and what you can expect from them.
If you’re looking for help with your SEO strategy and getting your paving company ranking on Google, there are some key things you need to look for in your team of SEO experts.
Do They Rank Well In Search?
If they’re trying to sell you on their SEO services, they should be showing up when you search for their services. When you search for “SEO For Paving Companies” do they show up?
Do They Have Positive Reviews?
Any reputable company should be more than willing to share customer reviews and testimonials with their potential customers. If you cannot find any reviews on their services, that should raise some red flags.
They Have A Clear Plan and Expectations?
SEO in itself is the same for every business. While the words, sites for backlinks, and other features may vary from industry to industry, the plan for a strong SEO campaign is the same. For this reason, any SEO company that you work with should be able to clearly outline and explain exactly what their plan is and what you can expect from them.
If you’re looking for help with your SEO strategy and getting your paving company ranking on Google, there are some key things you need to look for in your team of SEO experts.
Do They Rank Well In Search?
If they’re trying to sell you on their SEO services, they should be showing up when you search for their services. When you search for “SEO For Paving Companies” do they show up?
Do They Have Positive Reviews?
Any reputable company should be more than willing to share customer reviews and testimonials with their potential customers. If you cannot find any reviews on their services, that should raise some red flags.
They Have A Clear Plan and Expectations?
SEO in itself is the same for every business. While the words, sites for backlinks, and other features may vary from industry to industry, the plan for a strong SEO campaign is the same. For this reason, any SEO company that you work with should be able to clearly outline and explain exactly what their plan is and what you can expect from them.
Choosing The Right SEO Experts For Your Paving Company
If you’re looking for help with your SEO strategy and getting your paving company ranking on Google, there are some key things you need to look for in your team of SEO experts.
Do They Rank Well In Search?
If they’re trying to sell you on their SEO services, they should be showing up when you search for their services. When you search for “SEO For Paving Companies” do they show up?
Do They Have Positive Reviews?
Any reputable company should be more than willing to share customer reviews and testimonials with their potential customers. If you cannot find any reviews on their services, that should raise some red flags.
They Have A Clear Plan and Expectations?
SEO in itself is the same for every business. While the words, sites for backlinks, and other features may vary from industry to industry, the plan for a strong SEO campaign is the same. For this reason, any SEO company that you work with should be able to clearly outline and explain exactly what their plan is and what you can expect from them.
If you’re looking for help with your SEO strategy and getting your paving company ranking on Google, there are some key things you need to look for in your team of SEO experts.
Do They Rank Well In Search?
If they’re trying to sell you on their SEO services, they should be showing up when you search for their services. When you search for “SEO For Paving Companies” do they show up?
Do They Have Positive Reviews?
Any reputable company should be more than willing to share customer reviews and testimonials with their potential customers. If you cannot find any reviews on their services, that should raise some red flags.
They Have A Clear Plan and Expectations?
SEO in itself is the same for every business. While the words, sites for backlinks, and other features may vary from industry to industry, the plan for a strong SEO campaign is the same. For this reason, any SEO company that you work with should be able to clearly outline and explain exactly what their plan is and what you can expect from them.
What Is Included In Our SEO Packages For Pavers?
- 20+ years of Online Marketing and SEO Experience
- Dedicated Team of SEO Experts
- Keyword Research For Core Services
- Core Page Optimization
- Online Directory/Citation Set Up and Management
- Monthly SEO reporting
- Google Organic Rankings
The Paver Launch SEO Difference
At Paver Launch, we know that marketing for every paving company is different. Each business has different goals, different audiences, and different marketing budgets. For this reason, we understand that not every SEO campaign is exactly the same and we actively work to get your business ranking on Google while staying with your goals and budgets. If you’re interested in learning more about how our team can help your paving company rank better in search results, book a time to chat with our team.
Talk With Our Team
