Why An Asphalt Paving Logo Is Important
Paving company logos identify your business as a complete brand. The idea is for your paving logo to be recognizable so that when you’re marketing your paving company on ads, brochures, trucks, or billboards, prospective customers can quickly and easily identify it as part of your brand
It’s difficult for a person to trust a company who’s name, design, or branding is different every time you look at it, so consistency in your branding can help build trust with your customers. If the branding is inconsistent across channels, potential customers can get confused, or lose trust in the legitimacy of the brand and move on to a competitor. The goal is that someone can easily recognize your brand not only when they see your paving company marketing campaigns on Google Ads and Facebook Ads, but also when they see other things with your paving company branding, such as trucks or billboards.
Your paving logo is the foundation of your paving company branding. So you want it to be strong, easily identifiable, and a great representation of your brand and your quality of work.
Paving company logos identify your business as a complete brand. The idea is for your paving logo to be recognizable so that when you’re marketing your paving company on ads, brochures, trucks, or billboards, prospective customers can quickly and easily identify it as part of your brand
It’s difficult for a person to trust a company who’s name, design, or branding is different every time you look at it, so consistency in your branding can help build trust with your customers. If the branding is inconsistent across channels, potential customers can get confused, or lose trust in the legitimacy of the brand and move on to a competitor. The goal is that someone can easily recognize your brand not only when they see your paving company marketing campaigns on Google Ads and Facebook Ads, but also when they see other things with your paving company branding, such as trucks or billboards.
Your paving logo is the foundation of your paving company branding. So you want it to be strong, easily identifiable, and a great representation of your brand and your quality of work.
Let’s Back Up A Minute, What Exactly Is A Paving Logo?
Your paving logo is a very simple image that perfectly sums up your paving business. There’a a common misconception that logos include a crazy amount of information or graphics. When in reality, you want your logo to be as simple and clean as possible.
Take a look at our site for example. Our logo is just the “Paver Launch” portion. The text below the logo is just part of our website design, not the logo. You can always add things to your logo within your paving company marketing designs/materials, but your logo remains constant throughout the branding of your asphalt or paving business.
What Are Important Considerations In Choosing A Paving Company Logo?
1. Easily Readable Paver Company Logos
Your paving logo will be used on all kinds of things big and small. When thinking about the amount of writing to include on your logo, imagine a return label on a letter. If you try to cram everything that you offer onto the logo on that letter, you’re going to have to make it way too small for anyone to actually read. Now, if you are creating a wrap for a company truck, you have a much larger canvas so you could easily include your services and have the text be legible. But, the actual logo for your business should be clean, concise, and simple for best readability and usability for your paving company branding.
2. Stand-out Design To Beat Your Asphalt Competitors
Your competitors likely had a professional design their paver company logos. While it’s tempting to use a template, don’t. Think about how many people use logo templates. Your paving company logo should be unique, not cookie cutter. When several different companies (not even in the same industry) use the same logo template, it gets hard for your clients to identify that your business is special.
When your logo is in a line-up of your competitor’s logos, does your eye immediately go to yours? Which logo do you look at first? If it’s not yours, we need to chat about how we can create a stand-out logo for your paving business.
3. Asphalt/Paver Branding Color Choices
The color of your paving company logo is very important. Like we mentioned in Step 2, your logo needs to stand out. Color is a major part of that. Look to see what other paving or asphalt companies are using. You’ll likely see a lot of yellows, oranges, blacks, and grays. You can go this route with your branding colors, but you have the option to go completely out of left field and choose the opposite colors as your competitors like different shades of blue or green.
Whatever colors you choose for your logo, you’ll want to use that for every piece of marketing or promotional material you do. This includes things like your website, pens, t-shirts for your employees, your lettered vehicles, etc.
4. Consistent Paving Company Branding
Your business needs consistent branding so make sure the logo you choose represents how you want the design of your business to come across to your customers. For example, it makes sense to use a road for your paving company, because customers automatically associate that with asphalt. People will easily identify your logo as an asphalt or paving business if your logo includes some kind of graphic identifying it as such. The simpler, the better in this case.
Here Are Some Examples Of Good Paving Logos:
How We Can Help You Create A Paving Company Logo
Our team of experts have years of experience with paving companies and logo creation. If you’re looking for a stand-out logo for your paving or asphalt business, give us a call.
