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Facebook Ads for Paving Companies
At Paver Launch, we use Facebook Ads for paving companies to generate consistent leads.
The days of relying on the yellow pages and word of mouth referrals to promote your paving business are long gone. More and more companies are investing in online marketing to stay competitive. If you wait to start promoting your business online, you’re already behind your competitors.
While there are many types of online marketing platforms, as a paving business, you should be using several of them. This article focuses on Facebook Ads for paving companies and how they can help generate leads and grow your business.
Why Facebook Ads for Paving Companies Work
When Facebook first launched in 2004, advertising on the platform was very different from what it is today. Now, you need to have your page set up properly, your Business Manager configured, and your Facebook pixel and events in place to make sure your conversions are tracked correctly. It’s no longer as simple as showing an ad and expecting results.
Unlike Google Ads, Facebook Ads for paving companies are interruptive, meaning your ads appear while potential customers are casually browsing social media — not actively searching for your services. Because of this, creating engaging and effective ads is key to getting attention and generating leads.
What Makes an Effective Facebook Ad for Paving Companies?
The first thing that your audience sees when your ad scrolls across their screen is your image. If you’re using blurry, boring images or stock images your users are going to keep scrolling (even if they are looking for the services that you offer), because you haven’t caught their attention.
If you’re trying to capture the attention of customers while they’re scrolling their News Feed or watching the latest Stories, you must have a captivating picture that will spark their interest. It’s also a good idea to create a variation of your image for each of Facebook’s main placements; including Newsfeed, Stories, and Right Column. Doing so, ensures that your image properly fills up the allotted space.
Once you have a great picture, you want to make sure you have text that entices your user to want to find out more about what you’re advertising. Well written captions will tell your customer that you’re reputable. On the other hand, spelling or grammar issues are going to send your potential customers to another paving company. Make sure your captions are grammatically correct and make your user want to find out more about your services.
A common tactic for paving companies is to offer a “free quote” to their customers that find them through Facebook. That way, they’re more likely to contact you and have you come look at their asphalt job. Even if this is something that you always offer, putting it in front of your potential customers will increase the likelihood that they’ll call you.
The final step of having an effective Facebook Ads for pavers is having a great landing page experience for your user. If you’re sending your users to a website that requires them to dig around looking for the information they clicked over for, they will more than likely go to another paving contractor.
It Can All Come Down To Your Targeted Audience
As the Facebook Ads platform has evolved, so have its targeting capabilities. You can target your audience based on factors like household income, interests, and location. This allows Facebook Ads for paving companies to reach the right people in your service area without wasting budget on users outside your market.
For asphalt paving businesses, this means you can focus on the exact geographic areas you serve and avoid paying for clicks from people who are not potential customers.
Landing Pages for Facebook Ads for Paving Companies
How Does The Paver Launch System Use Asphalt Paving Facebook Ads?
When we work with our paving contractors to generate exclusive paving leads, we use a variety of Pay Per Click advertising channels. The Paver Launch system uses a variety of lead generation tools to bring in more exclusive leads for your business. While we focus the majority of the budget on Google Ads because those have a higher value, we use well-crafted Facebook ads to spark interest as well. You can always learn more about how the Paver Launch system works by taking some time to book a call with the team to learn about how we can help your business grow.