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Facebook Ads for pavers
The days of relying on the yellow pages and word of mouth referrals to promote your paving business are long gone and more and more businesses are starting to put more effort and money into their online marketing ventures. What this means is that if you wait to start promoting your business online, you’re starting out behind your competitors.
While there are many different types of online marketing platforms, and as a paving business, you should be using most of them in some way, this article is about the all important, and forever changing, Facebook Ads for paving companies.
Okay, But What Makes Facebook So Great?
When Facebook first launched back in 2004, advertising on the platform was a completely different ball game than it is today. Today, you have to have your page set up properly, your Business Manager properly set up, and your Facebook pixel and events have to be in place to make sure your conversions are correct. It’s no longer as simple as throwing some text in front of people and getting them to call you.
Unlike Google Ads, Facebook ads are interruptive, meaning that you’re hitting your potential customers when they’re casually browsing social media – not necessarily looking for your services in that moment. For this reason, having a captivating and effective ad is crucial to getting them to call you – so taking the time to create an effective ad is worth it.
So, What Goes Into An Effective Facebook Ad For Pavers?
The first thing that your audience sees when your ad scrolls across their screen is your image. If you’re using blurry, boring images or stock images your users are going to keep scrolling (even if they are looking for the services that you offer), because you haven’t caught their attention.
If you’re trying to capture the attention of customers while they’re scrolling their News Feed or watching the latest Stories, you must have a captivating picture that will spark their interest. It’s also a good idea to create a variation of your image for each of Facebook’s main placements; including Newsfeed, Stories, and Right Column. Doing so, ensures that your image properly fills up the allotted space.
Once you have a great picture, you want to make sure you have text that entices your user to want to find out more about what you’re advertising. Well written captions will tell your customer that you’re reputable. On the other hand, spelling or grammar issues are going to send your potential customers to another paving company. Make sure your captions are grammatically correct and make your user want to find out more about your services.
A common tactic for paving companies is to offer a “free quote” to their customers that find them through Facebook. That way, they’re more likely to contact you and have you come look at their asphalt job. Even if this is something that you always offer, putting it in front of your potential customers will increase the likelihood that they’ll call you.
The first thing that your audience sees when your ad scrolls across their screen is your image. If you’re using blurry, boring images or stock images your users are going to keep scrolling (even if they are looking for the services that you offer), because you haven’t caught their attention.
If you’re trying to capture the attention of customers while they’re scrolling their News Feed or watching the latest Stories, you must have a captivating picture that will spark their interest. It’s also a good idea to create a variation of your image for each of Facebook’s main placements; including Newsfeed, Stories, and Right Column. Doing so, ensures that your image properly fills up the allotted space.
Once you have a great picture, you want to make sure you have text that entices your user to want to find out more about what you’re advertising. Well written captions will tell your customer that you’re reputable. On the other hand, spelling or grammar issues are going to send your potential customers to another paving company. Make sure your captions are grammatically correct and make your user want to find out more about your services.
A common tactic for paving companies is to offer a “free quote” to their customers that find them through Facebook. That way, they’re more likely to contact you and have you come look at their asphalt job. Even if this is something that you always offer, putting it in front of your potential customers will increase the likelihood that they’ll call you.
The final step of having an effective Facebook Ads for pavers is having a great landing page experience for your user. If you’re sending your users to a website that requires them to dig around looking for the information they clicked over for, they will more than likely go to another paving contractor.
It Can All Come Down To Your Targeted Audience
As the Facebook Ads platform has evolved, so has their targeting abilities. Through their platform, you can target your audience based on everything from their average household income, marital status, interests, and location. This means that for your asphalt paving company, you can target people specifically in the geographic area that you service so you aren’t paying for someone in another state or country to see your ads.
Your Landing Page Experience Will Make Or Break You
Something as simple as a long load time, will make your users exit out of your site. There are so many factors that go into having a landing page that your users will actually interact with. Take a moment to think about your own experiences using a website, what do you look for and what makes you hit the “back” button? Look at your website and see if any of those issues arise – and get those fixed.
How Does The Paver Launch System Use Asphalt Paving Facebook Ads?
When we work with our paving contractors to generate exclusive paving leads, we use a variety of Pay Per Click advertising channels. The Paver Launch system uses a variety of lead generation tools to bring in more exclusive leads for your business. While we focus the majority of the budget on Google Ads because those have a higher value, we use well-crafted Facebook ads to spark interest as well. You can always learn more about how the Paver Launch system works by taking some time to book a call with the team to learn about how we can help your business grow.
