Importance Of Answering Your Phone
One of the first things we discuss when we’re working with a new paving contractor to generate exclusive paving leads for them is the importance of answering the phone. We’ve found that a large amount of paving companies, especially those working on growing the business, the same person answering the phones, is the person that’s out on the jobs completing the paving project.
This tends to lead to a higher number of calls going to voicemail, and therefore prospects have to leave a message, and oftentimes, they call a competitor to see if they can get the information they’re looking for faster.
Many paving clients are spending hundreds to thousands of dollars to send traffic to their website and getting people to pick up their phones and call. This means that if you’re not properly managing the phones, you could be throwing all of that money into prospects that you’re not converting into customers.
Tips For Getting The Best Conversion From Phone Calls
- Have a dedicated person on staff to answer your phone calls. Make sure that person is properly trained on how to interact with clients and they are able to get all of the information needed for your team to provide a paving quote.
- If you’re not able to hire someone onto your staff to answer your phones, consider an answering service
- Answer the call within 4 rings. Most people wait an average of 4 rings, or about 30 seconds, before they hang up and either try another business, or another method of contact.
- Make sure the person who answers the calls is knowledgeable about your business and able to conduct themselves in a professional manner. Most people will stop working with a company after as little as one negative experience.
- If someone does go to voicemail, call them back as soon as possible, so they don’t seek assistance elsewhere.
Tips For Getting The Best Conversion From Phone Calls
The most important thing to remember is that when a prospect is calling you, they’re ready to make the purchase and book their paving project. This means that you don’t answer, or don’t provide a good quality of services, it takes a simple “back” button for your prospects to go to a competitor’s Google listing or website to call them for assistance instead.
When you provide a positive experience for your prospective customers that are calling in for quotes, you’ll see that your conversion rate increases. Speed, professionalism, and knowledge all play a large role in converting your customer.
If you’re able to answer your phone and provide a quality experience to your prospects, you’ll find that your conversion rate increases significantly in a short period of time.
If you’re ready to get more phone calls and paving leads, schedule a time to chat with a member of our team. Our team of digital marketing experts for pavers are here to help increase the quality of your leads to help you grow your business and make more money.
