Importance Of Answering Your Phone

Person answering the phone to help convert paving leads.

One of the first things we discuss when we’re working with a new paving contractor to generate exclusive paving leads for them is the importance of answering the phone. We’ve found that a large amount of paving companies, especially those working on growing the business, the same person answering the phones, is the person that’s out on the jobs completing the paving project. 

This tends to lead to a higher number of calls going to voicemail, and therefore prospects have to leave a message, and oftentimes, they call a competitor to see if they can get the information they’re looking for faster. 

Many paving clients are spending hundreds to thousands of dollars to send traffic to their website and getting people to pick up their phones and call. This means that if you’re not properly managing the phones, you could be throwing all of that money into prospects that you’re not converting into customers.

Tips For Getting The Best Conversion From Phone Calls

Receptionist answering phone to help the lead flow and conversion from phone calls.

Tips For Getting The Best Conversion From Phone Calls

The most important thing to remember is that when a prospect is calling you, they’re ready to make the purchase and book their paving project. This means that you don’t answer, or don’t provide a good quality of services, it takes a simple “back” button for your prospects to go to a competitor’s Google listing or website to call them for assistance instead. 

When you provide a positive experience for your prospective customers that are calling in for quotes, you’ll see that your conversion rate increases. Speed, professionalism, and knowledge all play a large role in converting your customer. 

If you’re able to answer your phone and provide a quality experience to your prospects, you’ll find that your conversion rate increases significantly in a short period of time.

If you’re ready to get more phone calls and paving leads, schedule a time to chat with a member of our team. Our team of digital marketing experts for pavers are here to help increase the quality of your leads to help you grow your business and make more money.

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