How to Use Google Maps for Paving Companies to Get More Leads
Google Maps for paving companies is one of the most powerful ways to generate local leads and grow your business. Over the last 20+ years, Google has become the most trusted and widely used search engine, making it essential for paving contractors to show up where customers are actively searching.
The key to getting your paving company visible on Google Maps is properly optimizing your Google Business Profile so you can appear in local search results and attract high-intent customers. When done correctly, Google Maps for paving companies can consistently drive calls, jobs, and long-term growth for your business.
How Local Searches Will Make Or Break Your Paving Business
When it comes to marketing for paving companies, Google Maps for paving companies is one of the most valuable tools for generating local leads. Most customers search for services like “paving company near me,” and the businesses that show up on Google Maps are the ones getting the calls.
If your business is not showing up in those results and in as many places as possible on the first page of Google, you’re losing out on local paving leads that come directly from Google Maps for paving companies.
Most consumers today believe that the higher you’re ranked on Google Maps, the better your business is. So you want to make sure your business is showing up as high on that list as possible to drive more paving leads your way. In order to have the top spot on Google, even above the Maps 3-Pack, you have to be running Google Ads, but that’s a subject for another day.
In this particular article, we’re going to focus on the Google Maps 3-Pack, which is a nickname for the three listings that show up under the maps when a user does a “near me” search. If you properly leverage the tools that Google provides, you can get your business showing in that 3 Pack – and as a result, drive a lot more traffic to your website.
How Google Maps for Paving Companies Helps You Rank in the 3-Pack
The quickest way to improve Google Maps for paving companies and get your business showing in the 3-Pack is to properly optimize your Google Business Profile. This is the listing that appears when customers search for local paving services, and it plays a major role in how your business ranks on Google Maps.
If you haven’t already, you’ll want to start with “claiming your business” and completing the verification process. But before you request the verification from Google, which will require them sending you a postcard with a code on it, make sure that all of your information is correct – including the name of your business, the phone number, the physical address, and the website address. Once you’ve requested the verification postcard from Google, you don’t want to touch anything because that would require a new postcard being sent.
Once everything is verified – be active on this platform. Post pictures of jobs you’ve completed; get frequent, high quality reviews etc. (more on this in a moment). Google uses the activity level as one factor to determine who ranks in the 3-Pack.
Staying active on your profile is a key part of improving Google Maps for paving companies and increasing your visibility in local search results.
The Information You Have Online Matters
Once you’ve checked out your website and optimized your Google My Business page for pavers, you’ll want to take on the sometimes daunting task of confirming that your name, address, and phone number (NAP) is accurate all across the Internet. There are over 300 websites that include the contact information for businesses, and Google checks every single one of them to verify the information and validity of a business so having that information current is crucial to showing in the map listings.
How Customer Reviews Impact Google Maps for Paving Companies
The final major component that impacts Google Maps for paving companies is customer reviews. Google evaluates not just the number of reviews, but also how recent they are and the overall quality. Strong, consistent reviews help your paving company rank higher in local search results and attract more qualified leads.
Having your customers (especially the happy ones), leave you a Google review when you complete their work, is an integral part of getting your paving company showing on Google Maps and generating more exclusive paving leads.
What’s Next...
We like to compare the first page of Google to the board game Monopoly. Like in Monopoly, you want to own as many spots on the front page as possible, to ensure that your customers are likely to land on (find), your business, and as a result – give you their trust – and their business.
If you’re interested in learning how to get your business showing up more on Google, give our team a call. Our initial consultation is free and we’re here to help. We have over 9 years of experience helping paving companies just like yours.
