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Website Design For Paving Companies
One of the most common conversations we have with our paving clients is about website design. While many don’t have a website, the ones that do are often lacking key features needed to generate leads effectively.
At the end of the day, your website should be the number one lead generation tool for your paving business. If it’s not, it may be time to invest in professional website design for paving companies.
The Importance of Website Design for Paving Companies
When someone searches for your services online, if you want to show in the results at all even on page 2 or 3 you need a website. If you want to show on page 1, you need a website built with search engine optimization in mind. There’s a lot more that goes into quality web design for pavers than most people think.
At the end of the day, digital marketing is impossible if there isn’t somewhere to send your traffic, which is why website design for paving companies plays such an important role in generating leads.
What Makes a Quality Website Design for Paving Companies
When you’re spending time and money to generate more traffic for your business, it’s crucial to take a look at the landing page that traffic is going to. If your potential customers are landing on a page that doesn’t resonate with them and give them a sense of trust, they’ll quickly leave and go to one of your competitor’s sites.
While the visual components of your landing page are very important, it’s also important to understand the key elements of an effective website. This is especially true when it comes to website design for paving companies that are focused on generating leads.
1. User Friendly
When push comes to shove, if your website does not provide a great experience for your user, they’re not going to book your services. For that reason, you have to always look at your website as a consumer would. If you came across your website, would you use your services? This is also a great time to compare your site to your biggest competitors and see how you stack up. If your competitor’s website provides a better user experience or generates a better level of trust for the user, it’s time to look into redoing your website.
2. Mobile Friendliness
In a world full of cellphones, plan for them. It’s no secret that most people use their cellphones when they’re visiting sites online. While some users absolutely grab their laptops or use a desktop computer (or even a tablet), the vast majority of web traffic comes from users who are using their mobile devices. For this reason, you have to make sure that your site is mobile friendly.
Go to your website or landing page on your cell phone and see what it looks like. Have some friends do the same and get their honest feedback. If your website isn’t mobile friendly, it’s time to make some updates to get the site up to par.
If you’re unsure of if your site is really mobile friendly or not, you can do a few things: you can use some free tools to analyze the mobile friendliness of your site and you can also check out your competitors’ sites and see how their sites load. You should alway be aware of what your competitors are doing and how they’re marketing their business – this includes how your site stacks up against theirs
3. Site Speed
The speed of your website is now a ranking factor on Google. This means not only will your potential customer click the “back” button if your website takes too long to load, but it could actually be affecting whether or not Google actually shows your website to your potential customers. While the amount of time that a person is willing to spend waiting for your site to load will vary from person to person, it’s pretty safe to say that they won’t wait very long. There are some great free tools out there that will allow you to test the load time of your site and you should be checking it fairly often.
4. Site Security
Not only does the security (or lack thereof), affect how Google ranks your site – it also affects whether or not your customers trust you with their attention. Many browsers alert a user if they’re visiting an unsecured site – and if your site brings up that alert, it’s very likely that your potential customers will move on to a competitor.
You can test the security of your site here. You should not only make your homepage secure, but the entirety of your site to ensure a great user experience throughout (and to get ranked better).
Website Design for Paving Companies Process
Step 1: Start Simple
Step 2: Buildout
Step 3: Marketing
The best part about our website is that we take a marketing-first approach to website design for paving companies. We don’t just build you a beautiful website – we build a website that will convert your prospects into paying customers and help you rank better on search engines.
Whether you’re looking for a simple, yet effective, landing page for your business or looking to build a complete site, our team of web designers is here to help.
Overwhelmed? Let’s Chat.
You need experts to provide you with a well-rounded, multi channel marketing approach – and we’ve brought together a team of online marketing experts dedicated to helping you build awareness for your paving business.