How To Market a Paving Company Without a Website
One of the first things that our prospective paving clients say to us when we’re discussing our exclusive lead generation system for pavers is that they don’t have a website. If you’re wondering how to market a paving company without a website, you’re not alone and the good news is that it’s absolutely possible. With the Paver Launch system, you don’t have to have a website in order to be successful.. Now, that’s not to say that it won’t help, because a great website that provides your user with a positive experience will definitely help your rankings on Google, but not having one should not stop you from being successful in generating leads for your paving business.
When we run ads to generate leads for asphalt paving clients, we create landing pages that have clear and concise calls to action for potential customers. These landing pages are a key part of how to market a paving company without a website because they allow customers to call you directly or fill out a simple form to request a quote.
What’s A Landing Page & How It Helps Market a Paving Company Without a Website
When you’re running PPC Ads on platforms such as Google and Facebook Ads, you have to have a website or landing page to drive your traffic to. If you’re learning how to market a paving company without a website, landing pages are one of the most effective tools you can use. Most people drive the traffic directly to your website. However, if your website does not leave your potential customers with a great feeling, or if it requires that they do too much work to find the information they’re looking for, it could actually hurt your ad performance.
What Goes On An Effective Landing Page for Marketing a Paving Company Without a Website
Unlike a complete website, a landing page doesn’t have to focus as much on ranking for SEO and getting your business organically showing on Google. A landing page’s sole purpose is to get the potential customers to fill in information so that you can contact them and convert them into a new paving client making it a key part of how to market a paving company without a website.
- Name field
- Phone number field
- Email address field
- Requested paving project field
Why Even Have A Website If I Only Need A Landing Page?
To put it simply, in order for your paving business to show in the organic Google listings, so below the Google Ads and Google Maps 3 Pack listings, your website has to have an effective SEO strategy. SEO (Search Engine Optimization) is when you very intentionally create content and pages on your website so that Google will choose to rank your website on the first page and higher in the results. While this is important, many contractors still succeed by learning how to market a paving company without a website using targeted landing pages and ads. Having your website show on the first page of Google in as many places as possible is the best strategy to getting more paving leads for your business.
To put it simply, in order for your paving business to show in the organic Google listings, so below the Google Ads and Google Maps 3 Pack listings, your website has to have an effective SEO strategy. SEO (Search Engine Optimization) is when you very intentionally create content and pages on your website so that Google will choose to rank your website on the first page and higher in the results. While this is important, many contractors still succeed by learning how to market a paving company without a website using targeted landing pages and ads. Having your website show on the first page of Google in as many places as possible is the best strategy to getting more paving leads for your business.